摘要
通过对帕累托定律的思考,发现它在市场细分过程中并不完全适用,原因在于:客户行为的不确定性,客户赢利性的变化,市场和竞争规则的变化以及不恰当的细分可能给企业带来风险。在此基础上,提出企业选择客户时应考虑的因素。
Study showed that pareto rule is not suitable if applying on market - segmenting. That could be explained as： uncertain customer＇s behavior; changeability of profitability, changeable market and competition rule and inappropriate segmentation which could be risky for enterprise. The paper provided some factors company should take into account when choosing customers.
出处
《云南财贸学院学报》
2006年第1期97-100,共4页
Journal of Yunnan Finance and Trade Institute
关键词
帕累托定律
细分市场
赢利性
客户规模
Pareto Rule
Segment Market
Profitability
Scale of Consumer
