摘要
本文认为实施循环经济模式是人类社会发展的必然结果,我国实施该经济模式势在必行。循环经济模式对企业经营行为提出了新的要求,企业必须实施如下营销策略:新产品策略、绿色营销策略、生产可重复使用包装、以旧换新策略和跨国经营策略。
This paper holds that developing circular economy is inevitable with the development of the human being. It is imperative for China to take this pattern. This economic pattern brings some new requirements for the operations of enterprises which including the following marketing strategies： new products strategy, green marketing strategy, reusable package strategy, the exchange of the old for the new strategy, and cross-national operation strategy.
出处
《生态经济》
CSSCI
北大核心
2006年第1期73-76,共4页
Ecological Economy
关键词
可持续发展观
循环经济
营销创新
the view of sustainable development, circular economy
marketing innovation
