摘要
后配额时代的到来,给我国的服装业的发展提供了机遇,也同时带来了重重壁垒。面对激烈的国际竞争环境和经济发这国家的第二次设阻,我们必须加大产品、品牌、市场等方面的改造:从市场与消费者出发,促进产品准确定位;加强相关企业改造,提高服装质量;加强服装设计师与企业的深度联姻,注重设计师、产品、品牌的共同包装;加强企业与商业之间合作;加强国际合作。由挟洋品牌逐步过到自主品牌;加强IT投资,促进真正信息化。
The coming of post-quota era brings to our garment industry not only opportunities, but also heavy rampart. Facing the acute world competition and the second barrier set up by the developed countries, we must make further improvements in products, brands and market, etc. That is, to start from market and consumers and promote the proper orientation of the products; to strengthen the rebuilding of the relevant enterprises and improve the quality of garment; to reinforce the deep alliance between fashion designers and enterprises and put emphasis on the common beautification of designers, products and brands; to enhance the cooperation between enterprises and business; to strengthen the cooperation between countries and transit from “foreign brands”to “independent brands”;to improve IT investment and promote real informatization.
出处
《浙江纺织服装职业技术学院学报》
2005年第2期32-34,共3页
Journal of Zhejiang Fashion Institute of Technology
关键词
后配额时代
服装业
产品
市场
品牌
post-quota era
clothing industry
product
market
brand
