摘要
本文从营销人员的工作使命感和工作职责方面,阐述了国内服装营销人员的主要工作执行误区,并提出症结产生的原因及提高其执行能力的方法,进而有效提高企业的市场竞争力。
The paper discussed marketing people working duties and domestic marketing people in fashion area in their working process. The article introduced the reasons of the mistakes and the ways to increase their operative abilities, further to increase the competition of the corporation.
出处
《武汉科技学院学报》
2004年第6期114-116,共3页
Journal of Wuhan Institute of Science and Technology
关键词
执行力
使命感
工作职责
竞争力
Operative Abilities
Working Duties
Competition
