摘要
运用文献资料法、逻辑分析法对我国现行的体育赞助管理体制进行剖析,探讨管理体制的弊端与现实问题之间的内在联系,论证新形势下我国体育赞助这一广告形式管理体制改革的必要性,对社会主义市场经济条件下政府应该如何管制才能够既不干扰市场自身的客观规律,又能够推动体育赞助的良性发展的问题做进一步的探讨。
Making use of method of file, logic analysis to analyze the state administration of sports Sponser, exploring the inside contact between the abuse of manage system and practiced problem, expounding and proving the necessity of reform about system of administration sports Sponser advertisement form at the new situation, futher discussing the problem that under the condition of socialism market eonomy what should the government do not only avoid infereing in the market＇s objective law, but also promote the sports sponser＇s positive development.
出处
《广州体育学院学报》
北大核心
2005年第6期13-15,共3页
Journal of Guangzhou Sport University
关键词
体育赞助
政府管制
市场
sporst
sponsor
state
administration
market
