摘要
关系营销作为一种新营销理论与传统市场营销有很大区别,对企业具有重要作用。关系营销的核心任务是与关键的利益关系方建立良好的营销关系网。就生产型企业而言,企业与顾客的关系、企业与供销商的关系、企业与员工的关系、企业与竞争者的关系以及企业与对其营销活动具有影响力的组织和个人的关系,是企业关系营销实践的核心。
As a new theory of marketing and with an outstanding difference to the traditional theories, relationship marketing plays an important role for the enterprise. Its core mission is to build favorable marketing network with the stakeholders. As for manufacturing companies, their relationship with customs, employees, suppliers, competitors and other organizations and individuals that have influences on the marketing outcomes is the core mission for most relationship marketing practice.
出处
《华东经济管理》
2005年第12期134-137,共4页
East China Economic Management
关键词
关系营销
核心任务
营销网
relationship marketing
core mission
marketing network
