摘要
品牌是企业产品走向市场的标志,是企业知名度、产品知名度形成的引线。当代企业都把培育品牌和名牌产品作为增强其竞争力的武器之一,本文针对河北省品牌运营现状和问题进行了分析,旨在从品牌资产经营的角度探讨我省如何挖掘品牌价值,提升品牌形象,使我省的知名品牌不断增多、品牌资产厚积薄发,作为经济大省的地位真正名符其实。
The brand is a sign for products marching into the market, and it is a leading wire for the formation of enterprise＇s reputation or product popularity. Contemporary enterprises all regard fostering brands and brand product as one of the weapons which strengthen their competitiveness. This text discusses the current situation of brand management in Hebei. The purpose of this discussion is to analyze the brand assets management, excavate the value of brands, promote brand image. This will make famous brand in Hebei be increased constantly, brand assets be accumulated, the status as large province of economy be established.
出处
《当代经济管理》
2005年第4期69-72,共4页
Contemporary Economic Management
基金
石家庄经济学院科研项目"河北省企业品牌运营的现状及对策研究"(200450)的阶段性成果
关键词
河北省品牌
名牌
品牌资产
brand of Hebei
famous brand
brand assets
