摘要
舞龙舞狮运动是中国特有的一项民族传统体育项目,经过近十年的传播和发展,已经发展成为一项集竞技、娱乐、表演等功能的世界性体育项目,具有巨大的市场开发价值和广阔的市场发展空间。通过对第八届中国国际龙狮邀请赛的比赛分析和归纳,结合文献资料,探讨了我国龙狮运动的市场化发展。
The Dragon - lion sport is one of Chinese traditional sport games. Tthas become a worldwide sport game which has functions of athletics, entertainment, performance and so on through ten years of spread and development, It has a tremendous value of market exploiture and wide space of market development. By analyzing and concluding compendiously through the 8th China Dragon- lion International Invitation Game as well as combining the documents, this paper discused the marketing development of our Countries Dragon - lion Sport.
出处
《福建体育科技》
2005年第4期24-26,共3页
Fujian Sports Science and Technology
