期刊文献+

客户服务的过程管理模型研究 被引量:4

A Process Management Model of Customer Service
下载PDF
导出
摘要 对客户服务的过程进行抽象,构建了客户服务的过程管理模型,运用反馈控制系统的研究方法,对服务过程输出的可靠性与响应性进行了研究。在对服务过程及有关参数用概率分布进行数学表征的基础上,进行了计算机模拟,针对模拟结果分析了影响服务水平的可控因素,并初步探讨了企业提高服务水平的方法。 The process of customer service is analyzed and a process management model of customer service is constructed. The reliability and responsiveness of service output are studied using the method of feedback control system. Based on the mathematic description of the service process and related parameters using probability distribution, the computer simulation is applied. The manipulated factors affecting the service level are analyzed in the light of the simulation results. The way to improve service level in enterprises is discussed.
出处 《武汉理工大学学报(信息与管理工程版)》 CAS 2005年第4期169-173,共5页 Journal of Wuhan University of Technology:Information & Management Engineering
基金 国家自然科学基金资助项目(70271030).
关键词 客户关系管理 客户服务 过程管理 计算机模拟 CRM customer service process management computer simulation
  • 相关文献

参考文献10

  • 1蔡淑琴,王庆国,汤云飞.客户关系管理与客户服务研究综述[J].预测,2004,23(5):10-14. 被引量:22
  • 2Groth M, Guteck B A, Douma B. Effects of Ser-vice Mechanisms and Modes on Customers' Attributions about Service Delivery[J]. Journal of Quality Management, 2001,6(2):331-348. 被引量:1
  • 3陆娟.论服务品牌忠诚的形成机理[J].当代财经,2003(9):64-67. 被引量:20
  • 4Mascio R D. Service Process Control: Conceptua-lizing a Service as a Feedback Control System[J]. Journal of Process Control, 2002,12(2):221-323. 被引量:1
  • 5Mascio R D. Service Process Control:a Method to Compare Dynamic Robustness of Alternative Service Processes[J]. Journal of Process Control, 2003,13(7):645-653. 被引量:1
  • 6Parasuraman A, Zeithaml V A, Berry L L. A Co-nceptual Model for Service Quality and Its Implications for Future Research[J]. Journal of Marketing, 1985(49):41-50. 被引量:1
  • 7Mascio R D. An Economic Measure for Compa-ring Dynamic Robustness[J]. Journal of Process Control, 2002,12:(6): 745-751. 被引量:1
  • 8黎志成等编著..管理系统模拟[M].北京:清华大学出版社,1989:343.
  • 9Vose D.Quantitative Risk Analysis:A Guide to M-onte Carlo Simulation and Modeling[M].Chichester:John Wiley, 1997. 被引量:1
  • 10刘满凤,黎志成.顾客满意度的测评[J].统计与决策,2002,18(7):11-12. 被引量:23

二级参考文献71

  • 1李瑛.谈内部顾客服务——企业价值链建构的新思考[J].中山大学学报论丛,2001,21(4):91-95. 被引量:3
  • 2弗雷德里克·莱希赫尔德著 常玉田译.忠诚的价值-增长利润与持久价值背后的力量[M].北京:华夏出版社,2001.. 被引量:1
  • 3詹姆斯等.服务利润链[M].北京:华夏出版社,2001.. 被引量:1
  • 4Taylor S A, Baker T L. An assessment of the relationship between service quality and customer satisfaction in the formation of consumers' purchase intentions [ J].Journal of Retailing, 1994,70(2): 163-178. 被引量:1
  • 5Baker D W, Marshall A. Total quality management and internal customers: measuring internal service quality[J]. Journal of Marketing Theory and Practice, 1996,3(4) :36-51. 被引量:1
  • 6Menter M L, Ostrom A L, Roundtree R I, et al.. Selfservice technologies-understanding customer satisfaction with technology-based service encounters[J]. Journal of Marketing, 2000,64 (3): 50-64. 被引量:1
  • 7Berkley B J, Gupta A. Improving service quality with information technology[J]. International Journal of Information Management, 1994,14(2): 109-121. 被引量:1
  • 8Domegan C T. The adoption of information technology in customer service[J]. Journal of Marketing, 1996,60(6) :52-69. 被引量:1
  • 9Groth M, Gutek B A, Douma B. Effects of service mechanisms and modes on customers' attributions about service delivery [ J]. Journal of Quality Management,2001,6:331-348. 被引量:1
  • 10The Challenge of Customer-managed Relationships on the Internet [ EB/OL ]. http://www. CRM-Forum. com,2002-02-22. 被引量:1

共引文献62

同被引文献54

引证文献4

二级引证文献34

相关作者

内容加载中请稍等...

相关机构

内容加载中请稍等...

相关主题

内容加载中请稍等...

浏览历史

内容加载中请稍等...
;
使用帮助 返回顶部