摘要
商品品名是商家与消费者对话的纽带,一个含有修辞因素、具有形象美、联想美和意蕴美等审美追求的商品命名,才能够获得消费者的好感,打开销路,创造良好的商机。
The name of a commodity is the conversational tie between manufacturers and consumers,just only the commodity naming which contains aesthetic expectations,include rhetoric factors,emageaestkotit aesthetic,and connotation aesthetic can gain the good sense of the consumers,open the sell road,and create the good commercial opportunity.
出处
《齐齐哈尔大学学报（哲学社会科学版）》
2005年第3期87-88,共2页
Journal of Qiqihar University(Philosophy & Social Science Edition)
关键词
商品命名
形象美
联想美
意蕴美
commodity naming
mage aestnotit
aesthetic
connotation aesthetic
