摘要
本文立足于会话含义理论的基本概念以及广告语境的重要性,探讨会话含义理论在当代语言尤其是广告使用中所展示出来的时代价值性.同时,尝试从语言和传媒两个视角,解析广告用语中出现违背会话原则现象的原因、动机与目的.
Based on Grice's theory of conversation al implicature and the signifi cance of the context, this paper is to present the pragmatic value of Grice's t heory of conversational implicature in today's social use of languages,especia lly the language of advertisement. Meanwhile, this paper is trying to explain th e reason, motivation and purpose of such a character from the angles of linguist ics and medium communication.
出处
《山东外语教学》
2005年第2期110-112,共3页
Shandong Foreign Language Teaching
关键词
广告
双关语
语用学
会话含义理论
advertisement
puns
pragmatics
theory of conversational implicature
