摘要
现代旅游更加突出了文化的内涵与价值,旅游企业文化便成为决定旅游企业兴衰的关键因素。旅游企业文化在旅游企业管理中起着一定作用,现代旅游企业的竞争本质上是文化的竞争。加快我国旅游企业文化建设的进程应从以下几点着手:提供人性化服务,建设诚信文化,重视旅游的文化内涵,树立“大旅游”观念,实施绿色管理。旨在促进我国旅游企业提升管理水平,走可持续发展的道路。
It is assumed that the modern tourism attaches more to cultural implications and values, so the tourism culture will be key to the tourism businesses. Moreover, tourism culture plays a significant part in the business management, and the competition of the tourism businesses is, therefore, that of the tourism cultures. The writer of this paper proposes that Chinese tourism agencies pay attention to the following aspects in relation to the cultural construction of tourism: humanity, credibility, cultural implications, mega conception, and green management all should be greatly enhanced so as to pave the way for a sustainable development of the Chinese tourism.
出处
《河北师范大学学报（哲学社会科学版）》
北大核心
2005年第3期154-157,共4页
Journal of Hebei Normal University(Philosophy and Social Sciences)
关键词
旅游企业文化
旅游管理
可持续发展
tourism culture
tourism management
sustainable development
