3Richard P. Bagozzi,Youjae Yi. On the evaluation of structural equation models[J] 1988,Journal of the Academy of Marketing Science(1):74～94 被引量：1
二级参考文献6
1Oliver Richard L.. Whence Consumer Loyalty? Journal of Marketing. Special Issue, 1999.33-44. 被引量：1
2Gremler Dwayne D.; Stephen W. Brown, Mary Jo Bimer, and A..Parasuraman. Customer Loyalty and Satisfaction: What Resonates in Service Contexts? Paper Submitted to Journal of Marketing, 2001. 被引量：1
3Price Linda L. and Eric J. Arnould. Commercial Friendships: Service Provider-client Relationships in Context. Journal of Marketing, 1999, (10): 38-56. 被引量：1
4Henning-thrau Thorsten, Kevin P. Gwinner, and Dwayne D.Gremler. Understanding Relationship Marketing Outcomes: An Integration of Relational Benefits and Relationship Quality. Journal of Service Research, 2002, (2): 230-247. 被引量：1
5Reichheld Frederick F.. The Loyalty Effect: The Hidden Force behind Growth, Profits, and Lasting Value. Boston, Mass: Harvard Business School Press, 1996. 被引量：1
6Dick Alan S. and Kunal Basu. Customer Loyalty: Toward an Integrated Conceptual Framework. Journal of the Academy of Marketing Science, Spring, 1994, 99-114. 被引量：1
