摘要
绿色购物越来越被人们重视 ,预测绿色购物的可变因素包括是否意识到环境因素对产品的影响 ,消费者对环境的信念 .几种测试环境态度标准 ,人口变量 ,及除购物行为以外的其他环保行为 .我们参考了美国学者在洛彬机进行的一份问卷调查 ,问卷寄给了在洛彬机的八个中产阶级的居住区 ,收到了 2 0 1份答卷 .经过层序复回归分析法 ,得出如下结论 ,特殊的消费者信念可以预测几个绿色购物变量以及对环保的普遍态度 ,而对环保的普遍的态度则只能预测绿色购物的一个方面 .女性在绿色购物的两方面及对环境态度的测量值上比男性要高得多 。
Nowadays people pay much more attention to green buying. Predictor variables included awareness about environmental impacts of products, specific environmental beliefs of consumers; several general environmental attitude scales, demographic variables, and several proenvironment behaviors other than buying behavior. We adopted a survey done by some American researchers. They mailed the questionnaire to randomly selected residents of 8 middle class communities in the Los Angeles area, and it was answered by 201 respondents. The result showed: Specific consumer beliefs predicted several green-buying variables as well as general environmental attitudes, whereas general environmental attitudes predicted only one aspect of green buying. Women were significantly higher than men on two aspects of green buying and on the environmental attitude scales. Home ownership was positively related to recycling behavior.
出处
《天津理工学院学报》
2000年第4期103-109,共7页
Journal of Tianjin Institute of Technology
关键词
环境意识
消费者行为
绿色购物
environmental awareness
consumer's behaviors
green buying
