摘要
介绍了客户关系管理(CRM)的概念及内涵,通过对我国旅行社客户关系管理现状的分析,提出了我国旅行社实施CRM系统的两种基本策略,即自行建设策略和外包策略,并探讨了实施CRM时应处理好的几个问题。
This paper introduces the conception and connotation of CRM, and through the analysis on the present situation of CRM of Chinese travel agency, puts forward two basic strategies for practicing CRM in Chinese travel agencies, that are the self-construction strategy and the external contract strategy, and probes into some problems that should be solved well in practicing CRM.
出处
《科技情报开发与经济》
2005年第3期131-133,共3页
Sci-Tech Information Development & Economy
