摘要
"萌"是近年来中国流行文化中出现频率极高的词汇,但其语义和使用方法却十分混乱。"萌"从日本传入中国后,突破了动漫亚文化的边界,成为大众传媒中的流行语。"萌"的视觉性使它具有娱乐化、扁平化等后现代特征,"卖萌"的流行加剧了混淆是非、颠倒善恶的危险性。被"卖萌者"建构出来的"萌物"可以对宠爱它的人施以柔性的掌控和系统性的暴力,这使"萌"成为当代极具迷惑性的目光政治。
Moé is a word frequently appearing in Chinese pop culture vocabulary in recent years,but its semantics and usage require clarification.Moé,which was borrowed from Japan,has broken the boundary of anime subculture and become a buzzword in mass media.The visuality of moé pertains some typical postmodern traits such like entertainment and flattening.Faux-moé has an extensive popularity that accelerates the confusion between the right and the wrong,the good and the evil.A moé object,constructed by a faux-moé player,could impose soft control and systematic violence to the persons who patronizes it.In this sense,moé can be considered to a display of deceptive visual politics in contemporary society.
出处
《文艺理论研究》
CSSCI
北大核心
2015年第3期61-68,共8页
Theoretical Studies in Literature and Art
基金
国家社科基金重大项目"当代西方前沿文论研究"[项目编号:14ZDB087]的阶段性成果
关键词
萌
视觉文化
卖萌
政治
moé
visual culture
faux-moé
politics
