摘要
女性消费者掌握了70%以上的社会购买力,家庭购买决策80%通常由女性做出。女人的天性决定着女性消费特点与其它消费群体不同,她们在网购时也表现出了独特的心理特征。女性消费者在享用网购带来的种种优越性的同时,也要注意到其中的消费风险,合理规避风险,推崇理性消费。
Female consumers occupy 70%of social purchasing power. Household purchasing decisions are usually made by women. The natural instincts of women distinguish the characteristics of female consumers from other consumer groups. They present unique features when they do shopping online. So, when female consumers enjoy the advantages of online shopping, they should pay special attention to consumer's risk, avoid it and promote rational consumption.
出处
《齐齐哈尔师范高等专科学校学报》
2013年第6期14-15,共2页
Journal of Qiqihar Junior Teachers College
关键词
女性
网购
心理
风险
理性消费
female
online shopping
psychology
risk
rational consumption.
