摘要
以"移情"为切入点,从注意、记忆、联想等心理学角度分析和探讨体育明星广告及广告的移情效应、心理效应,从而说明为更好地实现广告情感诉求,明星广告是理想、有效的方式,可以产生移情效应。
In view of empathy,this paper analyzes and explores sports star advertising and its empathy and psychological effect from psychological angles of attention,remembering and association.It concludes that star advertising is an ideal and effective way to achieve the greatest advertising emotional effectiveness.
出处
《包头职业技术学院学报》
2009年第3期17-19,共3页
Journal of Baotou Vocational & Technical College
关键词
明星广告
移情效应
心理效应
记忆联想
star advertising
empathy effect
psychological effect
remembering and association
