摘要
“旅游产品生命周期论”质疑杨森林杭州商学院国际经贸系ＤｏｕｂｔｓａｂｏｕｔｔｈｅＬｉｆｅＣｙｃｌｅｏｆＡＴｏｕｒｉｓｍＰｒｏｄｕｃｔ￥ｂｙＹａｎｇＳｅｎｌｉｎＡｂｓｔｒａｃｔ：Ｔｈｅａｒｔｉｃｌｅｈｏｌｄｓｔｈａｔｔｈｅｔｈｅｏｒｙｏｆａｐｒｏｄｕｃ...
The article holds that the theory of a product's life cycle refers to the process of change of a certain industrial product from prosperity to decline in the international market because of the loss of monopoly technically. The basic reason of the loss of monopoly is that any industrial product can be produced through standarized production and can be modelled on. A tourism product is not exactly so. The untransferability in space, the specific historical and cultural connotation and the specific space environment of a tourism product determine that it is a monopolic product that cannot be copied. Therefore,a tourism product is unlikely to be so frequently replaced as an industrial product. on the contrary, the longer a tourism product lasts; the higher its value; the more attractive it will he to the tourists.
出处
《旅游学刊》
CSSCI
北大核心
1996年第1期45-47,79,共4页
Tourism Tribune
