摘要
从阐述旅游电子商务的含义出发,通过探讨分析旅游电子商务企业应用网络营销模式,指出电子商务环境下旅游营销模式的创新途径,制定具有全局性、系统性和竞争性的旅游电子商务企业发展战略,以互联网应用和电子商务为重点,不断优化旅游营销模式,提升旅游企业竞争力,进而推动旅游经济的发展,以期对我国旅游电子商务企业的不断稳定发展有所启示。
Based on introducing the tourism electronic commerce, the author analyzes tourism e-commerce network marketing business model, points out the way to innovation for tourism marketing e-commerce, develops a overall, systematic and competitive strategy for tourism electronic commerce enterprise and focused on internet applications and e-commerce to optimize the competitiveness of tourism enterprises in order to promote the development of tourism economy and enlighten the stable development of China's tourism e-commerce businesses.
出处
《价格月刊》
北大核心
2014年第4期66-69,共4页
关键词
电子商务
旅游
营销模式
创新
E-commerce travel/ tourism marketing model innovation
