摘要
随着我国经济社会的发展,农业机械行业进入了一个良好的发展机遇期,农机企业应抓住机遇,采取积极的成长战略。基于我国农机企业"多而弱"的现状,企业在成长战略中充分利用战略联盟这种成长方式,通过与外部合作使资源优化配置并能够集中力量去解决单个企业无法解决的问题,特别是农业机械装备的创新问题。通过构建战略联盟,能够促进农机企业乃至整个农机行业又好又快的健康发展。
Along with our country's economic and social development,agricultural machinery industry has entered a good opportunity of development period,agricultural machinery enterprises should seize the opportunity by taking a positive growth strategy.Based on the many and weak status of agricultural machinery enterprises,the enterprise must use strategic alliance in its growth strategy.Through the cooperation with others,enterprises can allocate resources efficiently and concentrate the power to solve the problem that a single enterprise has no way to solve,especially the innovation of agricultural machinery.Through this way,the development of agricultural machinery enterprises and even the whole industry can be promoted fast and well.
出处
《农机化研究》
北大核心
2012年第3期5-8,共4页
Journal of Agricultural Mechanization Research
基金
河北省农机合作组织运行模式及其评价指标体系研究项目(08457208D)
关键词
农机企业
战略联盟
成长战略
产品创新
agricultural machinery enterprise
strategic alliance
growth strategy
product innovatio
