摘要
随着知识经济时代的到来及我国加入世贸组织,我国高等教育也面临着新的机遇和挑战。高校将如何生存与发展,已经成为人们普遍关心的一个新课题。高校必须在新形势下走向市场,自觉运用市场规律,引入营销式管理,才能更好地促进高校全面发展,提高市场竞争力。
With me coming of Knowledge economy and entering into WTO,the tert ary education con- fronts with new opportunities and challenges in China.Many people focus on the new topic-how universities exit and develop today.Colleges and universities must go to the market,consciously applying the market regu- larity and introducing marketing management in the new situation so as to promote the comprehensive develop- ment and enhance the competitive capacity in the world market.
出处
《昆明理工大学学报（社会科学版）》
2002年第4期45-48,共4页
Journal of Kunming University of Science and Technology(Social Sciences)
关键词
高校
市场营销
观念
管理
colleges and universities
marketing
concept
management
