摘要
个人理财业务是国外商业银行业务领域最重要的组成部分和利润增长点。目前,各家中资商业银行也都在纷纷制定计划和方案,寻找市场目标定位和突破口,争取在个人理财业务方面占领有利的位置和更大的市场份额。通过比较中外商业银行在个人理财业务方面发展的一些异同,可为我国商业银行开展个人理财业务提供有益的启示和借鉴。
Personal financial businesses are the most important service part and potential project of foreign commercial banks.Recently,all the commercial banks in China have set the plans and projects of marketing in order to share as much market quota as possible and get their own comparative advantages in individual financial affairs.This paper introduces some new development trends of foreign commercial banks in individual financial affairs in order to offer some beneficial reference on Chinese commercial banks.
出处
《西安文理学院学报（社会科学版）》
2007年第3期38-40,共3页
Journal of Xi’an University(Social Sciences Edition)
关键词
个人理财
发展策略
比较
借鉴
personal financial business
development strategy
comparison
reference
