摘要
目前,我国正在大力发展电子商务,以此作为产业升级的一个重要抓手.电子商务发展必须要有电子商务人才作为支撑,为经济社会发展提供人才支撑的高校理应担当起培养电子商务创新人才的重任.该文以江西部分高校为例,通过调研,找出当前高校电子商务创业教育存在的问题,接着对高校电子商务创业意愿进行GEM修正模型分析及修正结果分析,最后有针对性地提出构建高校大学生电子商务创业教育体系的一些对策和建议.
At present,China is vigorously developing e-commerce,as an important catch for industrial upgrading.The development of e-commerce must be supported by e-commerce talents,and colleges and universities,which provide talents for economic and social development,should shoulder the responsibility of cultivating innovative talents in e-commerce.Taking some colleges and universities in Jiangxi as examples,this paper finds out the problems existing in the current e-commerce entrepreneurship education in colleges and universities through investigation and research,and then carries on the GEM correction model analysis and the correction result analysis to the university e-commerce entrepreneurship intention,finally,the author puts forward some countermeasures and suggestions to construct the university students’e-commerce entrepreneurship education system.
作者
蔡玉文
肖文胜
CAI Yuwen;XIAO Wensheng(Nanchang Hangkong University,Nanchang Jiangxi,330063,China;Jiangxi Institute of Economic Administrators,Nanchang Jiangxi,330088,China)
出处
《创新创业理论研究与实践》
2021年第20期190-192,共3页
The Theory and Practice of Innovation and Enterpreneurship
基金
江西省教育科学“十三五”规划2020年度立项课题——《基于GEM修正模型的高校电子商务创业教育体系构建研究》(编号:20YB102)的研究成果
关键词
创业教育
电子商务
GEM模型
人才培养
Entrepreneurship education
Electronic commerce
GEM model
Personnel training
