摘要
众包是一种新兴的开放式创新模式,其中接包方的参与质量对众包平台的有效运作尤为重要.尽管前期研究已经证实任务特征显著影响接包方的心理状态,但是针对具体任务特征的分析及任务特征如何通过影响接包方心理状态进而影响参与质量的作用路径仍需要进一步探索.本文基于工作特征理论,提出任务复杂度和结果多样性通过激励接包方的自我效能和感知意义进而影响参与质量的理论模型.本文以众包翻译任务为实验情境,通过猪八戒招募实验参与者,展开2×2组间实验研究.最后,采用方差分析和结构方程模型方法对研究假设进行了实证检验.研究结果发现,低任务复杂度特征有助于增强自我效能;高结果多样性特征有助于增强感知意义;自我效能和感知意义均正向影响感知努力和感知表现;自我效能正向影响完成质量,但感知意义对完成质量无显著影响;感知努力对感知表现以及完成质量均无显著影响.
Crowdsourcing is an emerging oPen innovation mode,and the quality of solvers'ParticiPation is critical to the effective oPeration of crowdsourcing Platforms.Although Previous studies have confirmed that task characteristics significantly affect solvers'Psychological states,it is still under-studied how sPecific task characteristics affect the quality of ParticiPation by affecting the Psychological states.Based on the job characteristics theory,this PaPer ProPoses a theoretical model that exPlains how task comPlexity and outcome variety affect the quality of ParticiPation by influencing solvers'self-efficacy and Perceived meaningfulness.This 2 by 2 between-grouP exPerimental study used a crowdsourced translation task and recruited subjects through a crowdsourcing Platform named Zhubajie.Finally,ANOVA and structural equation modeling techniques are used to test the hyPotheses.The results show that low task comPlexity contributes to enhancing self-efficacy,and high outcome variety contributes to enhancing Perceived meaningfulness.Both self-efficacy and Perceived meaningfulness Positively affect Perceived effort and Perceived Performance.Self-efficacy Positively affects actual ParticiPation quality.Perceived effort had no significant effect on Perceived Performance or actual ParticiPation quality.
作者
马燕林
齐托托
汤健
包孟轩
王天梅
MA Yan-lin;QI Tuo-tuo;TANG Jian;BAO Meng-xuan;WANG Tian-mei(School of Information,Central University of Finance and Economics,Beijing 100081,China)
出处
《中国软科学》
CSSCI
CSCD
北大核心
2019年第S01期301-309,共9页
China Soft Science
基金
国家重点研发计划“众智科学基础理论与方法研究”(2017YFB1400100)
北京市社会科学基金研究基地项目“公众网络参与公共决策的机制及其有效性研究”(18JDGLB020)
国家自然科学基金青年科学基金项目“网络众包的开放式创新模式下用户创意质量研究”(71702206)
国家自然科学基金“公众科学项目用户参与行为及价值共创效果研究”(71904215).
关键词
任务特征
自我效能
感知意义
参与质量
工作特征理论
task characteristics
self-efficacy
Perceived meaningfulness
ParticiPation quality
job characteristics theory
