摘要
从文化资源力、文化传播力、文化认同力、文化实践力四个方面,设计了包含38个指标的中国文化软实力评估体系。通过对来自89个国家的1033例外国在华留学生和海外游客的问卷调查,完成中国文化软实力的实证测评并分六大洲进行模拟预测。研究发现:中国文化软实力后续建设任重道远;文化实践力和文化认同力得分相对较高,文化资源力和文化传播力得分较低。不同区域受访者对中国文化软实力评价差异较大,需要认真研判精准施策,现有部分政策措施有待调整。同时,我们需要重新评估具体元素在中国文化软实力建设中的价值和贡献,规避"天花板效应"。
This paper designs a soft power evaluation system of Chinese culture,including 38 indicators from four aspects:cultural resources,cultural communication,cultural identity,and cultural practice.Through a questionnaire survey of 1033 foreign students and international tourists from 89 countries in China,this paper completed the empirical evaluation of Chinese cultural soft power and made a simulation forecast on six continents.It is found that the soft power of Chinese culture has a long way to go.The scores of cultural practice and cultural identity are relatively high,while the scores of cultural resources and communication are relatively low.Interviewees from different regions have different opinions on China’s cultural soft power,so they need to carefully study and judge precise measures,and some existing policies and measures need to be adjusted.We need to reevaluate the value and contribution of specific elements in China’s cultural soft power construction to avoid the ceiling effect.
作者
陶建杰
尹子伊
TAO Jian-jie;YIN Zi-yi
出处
《未来传播》
CSSCI
2021年第4期14-23,120,共11页
Future Communication
基金
国家社科基金重大项目“当代中国文化国际影响力的生成研究”(16ZDA219)。
