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文化认同视域下民族舞蹈元素融入广场舞的推广策略研究 被引量:2

Study on the promotion strategy of folk dance elements into square dance from the cultural identity perspective
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摘要 运用文献资料法和逻辑分析法,对文化认同视域下民族舞蹈元素融入广场舞的价值、核心要素、现实困境以及推广策略展开研究。结果表明:影响民族舞蹈元素融入广场舞进行推广的制约因素包括传播力量薄弱,文化流失严重;受益群体单一,文化传播力有限;创编内容宽泛,文化感召力欠缺等现实问题。针对以上三个问题,将民族舞蹈中的动作、音乐、服饰、情感核心要素融入广场舞中,并通过培养专业人才、线上线下互动、搭建“校—社”桥梁、创立广场舞健身圈小程序、改善场地争夺污名化现象5个方面来优化推广路径,以期为我国广场舞高质量可持续性发展以及民族舞蹈文化的传承提供参考。 By using the methods of literature and logic analysis, this paper analyzes the value embodiment, core elements, realistic dilemma, and promotion strategy of folk dance elements integrated into square dance under the view of cultural identity, and finds out that the constraints the integration of folk dance elements into the square dance for promotion are as follow: weak communication path, serious cultural loss, single beneficiary groups,limited cultural communication power, broad creative content, lack of cultural appeal and other practical problems.Accordingly, it puts forward some suggestions that we should blend the folk dance movements, music, costumes,emotional core elements into square dance, and through cultivating professional talents, on-off-line interaction,building a“school-society”bridge, the creating the square dance“fitness circle”app improve the stigmatization of competition for venues 5 aspects to optimize the promotion path, so as to provide some references for the sustainable development of high-quality square dance and the heritage of folk dance culture.
作者 贾倩文 肖平 JIA Qianwen;XIAO Ping(School of Physical Education of HuBei University,Wuhan 430062,Hubei,China)
出处 《辽宁体育科技》 2022年第3期106-110,共5页 Liaoning Sport Science and Technology
关键词 文化认同 广场舞 民族舞蹈 融合 cultural identity square dance national dance merge together
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