摘要
新时期背景下,创新创业在职业教育中不断被推广应用,培养学生创新创业能力成为学校人才培养的重要指标之一。在市场营销教学中,其传统教学仍存在诸多不足,如创新创业教育模式不完善、双创型师资力量不足等,制约市场营销教育可持续发展。因此,该文基于创新创业的视角,主要分析新时期市场营销教学的革新,从教学动力、教学目标、内容及管理等方面,分析如何建设科学的市场营销教学体系,旨在为新时期职业教育的优化发展提供一定参考。
In the new era,innovation and entrepreneurship have been continuously promoted and applied in vocational education.Cultivating students’innovation and entrepreneurship has become one of the important indicators of school talent training.In the marketing teaching,there are still many deficiencies in its traditional teaching,such as the imperfect innovation and entrepreneurship education model,and the lack of double-creative teachers,which restricts the sustainable development of marketing education.Therefore,based on the perspective of innovation and entrepreneurship,the article mainly analyzes the innovation of marketing teaching in the new period.From the aspects of teaching motivation,teaching objectives,content and management,it analyzes how to build a scientific marketing teaching system,in order to provide a reference for optimization and development.
作者
林娇娇
LIN Jiaojiao(Jinjiang Anhai Vocational Secondary School,Jinjiang Fujian,362261,China)
出处
《创新创业理论研究与实践》
2020年第21期30-32,共3页
The Theory and Practice of Innovation and Enterpreneurship
关键词
创新创业
市场营销
教学
革新
探索
Innovation and entrepreneurship
Marketing
Teaching
Innovation
Exploration
