摘要
混合式教学按照对象不同分为线上线下相混合、校内校外相混合、教学自学相混合和理论实践相混合。混合式教学的方法包括通过任务式教学激发学生学习的外在动机;通过角色扮演式教学激发学生学习的内在动机;通过游戏式教学激发学生学习的情绪动机;通过创客式教学激发学生学习的多重动机组合。具体以市场营销专业的《新媒体营销》课程为例,从线上多平台轻混合、企业主题分享、翻转课堂、课内实验、学科竞赛、创客项目等几个部分展开分析。研究结论为应用型本科混合式教学提供经验借鉴。
According to different objects,mixed teaching can be divided into online and offline mixing,inside and outside school mixing,teaching and self-study mixing and theory and practice mixing.The method of blended teaching includes stimulating students’extrinsic motivation through task-based teaching;Stimulate the intrinsic motivation of students through role-playing teaching;Stimulate students’emotional motivation through game teaching;Through the maker-style teaching to stimulate students to learn the combination of multiple motivation.Taking the course New Media Marketing for marketing major as an example,the analysis is carried out from several parts,such as online multi-platform light mixing,enterprise theme sharing,flipped classroom,in-class experiment,discipline competition and maker project.The conclusion of the study provides experience for the applied undergraduate mixed teaching method.
作者
李震
LI Zhen(School of Business,Putian University,Putian Fujian,351100,China)
出处
《创新创业理论研究与实践》
2022年第8期49-52,共4页
The Theory and Practice of Innovation and Enterpreneurship
基金
福建省教育科学“十三五”规划2020年度项目“疫情防控常态化背景下在线自主学习动机的来源、组合及运行机制”(FJJKCG20-048)
莆田学院教育教学改革研究项目“突发公共卫生事件下大学生在线学习动机及其运行机制研究”(JG202057)
福建省教育厅中青年教师教育科研项目(社科类)“体验经济助力实体经济高质量发展”(JAS20270)
莆田学院2020年度引进人才科研启动项目“响应性主动服务行为及其作用机制研究”(2020008)资助
关键词
应用型本科
混合式教学
新媒体营销
教学改革
Applied undergraduate
Mixed teaching
New media marketing
Teaching reform
