摘要
描述了畜产品供应商所处的制度环境,阐明畜产品的质量声誉特点,提出畜产品质量声誉的二元性。运用新制度主义中的组织合法性理论,揭示畜产品民间质量声誉的形成机制,提出了中国畜产品质量声誉提升与改革路径。
The system environment of livestock products suppliers was described.The quality reputation characteristics of livestock products were expounded.And the duality of quality reputation of livestock products was put forward..Based on the theory of organizational legitimacy of new institutionalism,the forming mechanism of folk reputation for quality of livestock products,and puts forward the path of improving and reforming the reputation for quality of livestock products in China.
作者
游锡火
YOU Xi-huo(Mudanjiang Normal University,Mudanjiang 157012,Heilongjiang,China)
出处
《湖北农业科学》
2019年第S02期451-454,共4页
Hubei Agricultural Sciences
关键词
畜产品
声誉
组织合法性
新制度经济学
livestock products
reputation
organizational legitimacy
new institutional economics
