摘要
以提高学生商务英语水平为前提,针对需求分析在商务英语中的应用进行介绍。首先阐述研究背景,明确社会、企业等对于商务英语人才的需求,其次阐述商务英语教学中的问题,并且以此为前提,从以实际需求为市场导向创新商务英语教学理念、做好商务英语教材建设工作、完善商务英语课堂教学流程三个方面提出针对性建议,完善大学商务英语教学方案,以期能够全面提高学生商务英语能力。
On the premise of improving students’ business English level,this paper introduces the application of needs analysis in business English.Firstly,it elaborates the research background,and clarifies the needs of the society and enterprises for business English talents;secondly,it analyzes the problems with business English teaching.Based on these,it proposes to improve teaching plans of business English in universities to enhance students’ business English ability in an all-round way through three ways:on the basis of actual market needs,innovating business English teaching ideas,completing the construction of business English textbooks,and perfecting business English classroom teaching processes.
关键词
需求分析
商务英语
教材建设
市场导向
needs analysis
business English
textbook construction
market orientation
