摘要
随着三旧改造的推进,旧工业建筑再生文创园数量逐年增多,但也难免会出现游客对园区形象感知不佳的问题。选取效益较好的北京798艺术区,分析游客形象感知的影响因素。研究过程中首先运用网络文本分析法对游客形象感知的影响因素进行挖掘、剖析、整理,然后构建DEMATEL-ISM模型对各影响因素进行研究,最后提出园区游客形象感知的提升建议。
With the promotion of the Ramification of the“Three Old”,the number of cultural and creative parks for the regeneration of old industrial buildings increases year by year,but it is inevitable that tourists have a poor perception of the park’s image.This paper selects Beijing 798 art district with good efficiency as an example to study the influencing factors of tourists’image perception.In the research process,firstly,uses the net tex analysis method to excavate,analyze and sort out the influencing factors of tourists’image perception.Then,constructs the DeMatel-ISM model study the influencing factors.Finally,puts some suggestions for the improvement of tourists’image perception in the park.
作者
韩菡
张名凯
郑淑铭
陈杰
刘涛
HAN Han;ZHANG Mingkai;ZHENG Shuming;CHEN Jie;LIU Tao(School of Architecture and Planning,Yunnan University,Kunming 650504,China)
出处
《建筑经济》
北大核心
2022年第S01期1073-1076,共4页
Construction Economy
