摘要
作为科技感十足的一届奥运会,北京冬奥会、冬残奥会向世界集中展示、验证了技术与传播形态演进的成果。本文通过参与式观察,深入分析了北京冬奥会的媒介技术应用实践,发现追求现场真实—生理真实—心理真实是传播形态演进的新规律;强调以受众需求为基础的技术决定作用是传播形态演进的再认识;虚拟世界与现实融合是传播形态演进的新趋势。
With a strong sense of science and technology,Olympic Winter Games Beijing epitomizes the achievements of the evolution of technology and communication forms.Through the application practice of media technology in the Olympic Winter Games Beijing,it is found that the pursuit of on-site reality—physical reality—psychological reality is the new law of the evolution of communication forms.Emphasizing the decisive role of technology based on the needs of the audience is a new understanding of the evolution of communication forms.The fusion of virtual and real world is a new trend in the evolution of communication forms.
作者
李岭涛
尹素伟
Li Lingtao;Yin Suwei
出处
《中国新闻传播研究》
2023年第3期187-197,共11页
China Journalism and Communication Journal
基金
国家社会科学基金重大项目“智能化背景下全媒体传播体系建设的理论与实践路径研究”(项目编号:20ZDA058)阶段性成果
关键词
北京冬奥会
媒介技术应用
传播形态
演进
Olympic Winter Games Beijing
application of media technology
transmission form
evolution
