摘要
在媒体深度融合的大背景下,视听传播为中华优秀传统文化创造性转化与创新性发展持续注入新的可能性与创造力。对于优秀传统文化视听传播的研究,有利于深入理解其传播机制,改进和提升其传播效能。而对相关文献的回顾和梳理,有助于推动优秀传统文化视听传播研究的进一步创新与突破。沿着文献计量学进路,本文选取近20年中国知网数据库收录的相关论文文献为样本,运用可视化分析工具CiteSpace绘制科学知识图谱并予以深入考察。研究发现,优秀传统文化视听传播研究自2017年以来迎来快速发展,以“电视节目”“新媒体”“创新”“文化自信”等中心节点形成完整的共现网络结构,研究热点的演变与我国媒体融合发展进程高度贴合。兴起背景、内容建构、传播效果、策略路径、批判反思是学者展开分析的五个主要维度。同时,现有研究在传统文化本体论、传播主体、意义形成与互动方面的动态性深描相对不足,研究系统性、学理性及实证性有待强化,后续研究或可从上述方向进行进一步突破与拓展。
In the digital era,audiovisual communication is continuously providing possibilities and creativity for the creative transformation and development of fine traditional Chinese culture.Studies on audiovisual communication of fine traditional Chinese culture(ACFTCC),are conducive to deeply understanding its communication mechanisms and improving its communication effectiveness.Moreover,reviewing relevant literature can help promote further inovation and breakthroughs in such academic fields.Based on the approach of bibliometrics,the research collected relevant articles published on the academic database CNKI from 2003 to 2023,and deployed the analyzing tool CiteSpace to map and analyze the knowledge domain of ACFTCC studies.The research finds that ACFTCC studies have experienced rapid development since 2017,and formed a co-occurrence network structure centered on key nodes such as“television programs”,“new media”,“innovation”,and“cultural confidence”.The evolution of research hotspots is highly aligned with the process of media convergence in China.Background,meaning construction,communication effects,strategic paths,and critical reflections are the five main dimensions of ACFTCC studies.In the meantime,current research relatively lacks an in-depth analysis of the ontology of traditional culture,communication subjects,and the dynamics of meaning formation and interaction.And the systematic,theoretical,and empirical nature also need to be further strengthened in the future.
作者
刘俊
翁旭东
Liu Jun;Weng Xudong
出处
《中国新闻传播研究》
2024年第3期223-239,共17页
China Journalism and Communication Journal
基金
2024年度国家资助博士后研究人员计划(项目编号:GZC20241591)
中央高校基本科研业务费资助项目“深度融合语境下传统文化的视听传播实践与认同建构研究”(项目编号:CUC24BH12)阶段性研究成果
