摘要
网络技术的发展催生了大规模的电子商务活动和不断涌现的新市场行为方式,对已有的市场秩序、监管方式和监管理论提出了新的挑战。已有的市场监管理论,如防患市场失灵、政府失灵和第三方监管论,面对这些新挑战、新问题与新形势,存在解释力不足、关注监管机构职能但忽略监管效果、多部门监管协同标准难以拟定等局限。本文提出用公共价值失灵理论替代传统的市场失灵理论作为新时期监管的指导思想,认为监管的分析基础不能只停留是在政府、企业还是社会组织等监管主体谁更有效的主体角色讨论上,而是要突破主体边界,以防患公共价值失灵为所有主体的共同价值基础,用共同的理念、标准、承诺和职责为行为准则,在共同的法律基础上,协调新时代的协同监管工作,培养具有公益精神的市场守夜人;发挥好智慧监管、平台监管的作用;秉持包容审慎、平等开放、共享共治的原则和方法,做好新时代的电子商务监管工作。
The development of internet has bred massive e-commerce activities and new market behavior,which challenge the existing market order as well as conventional regulation theory and methods.The conventional regulation theories such as market failure theory,government failure theory,or third party regulation theory,seem to run into their limitations to provide fully adequate explanations and guidance for market regulation.This paper proposes to use public value theory to augment the existing theories on market regulation,advocating the use of specified public values as benchmark for regulation practice across all sectors,including the government,the businesses,the social organizations,and even the individual citizens themselves.This new theory avoids the conventional entanglement over whether market,government,or third party regulation is more effective,and proposes that regardless of regulatory body’s sector affiliation,it is essential that they should be staffed with gatekeepers cultivated with high sense of shared public values,public interest standards,promises,and accountability with the objective to defend public interest and promote public values,and smart information technology platforms should be more efficiently utilized.
作者
蓝志勇
吴件
Lan Zhiyong;Wu Jian(School of Public Policy&Management,Tsinghua University,Beijing 100084)
出处
《中国行政管理》
CSSCI
北大核心
2021年第6期37-43,共7页
Chinese Public Administration
基金
国家市场监管总局2020年度政策研究课题“新形势下电子商务产品质量安全监管研究”(编号:202012)
关键词
电子商务
市场监管
公共价值失灵
包容审慎
协同监管
e-commerce
market regulation
public value failure
deliberate inclusiveness
collaborative regulation
