摘要
职业教育作为一种教育类型,确立目标和彰显特色是当前职业教育类型发展的重要任务,而做好宣传工作则会在促进社会公众对职业教育类型特色的认知和明晰方面发挥关键作用。类型教育建设背景下,职业教育宣传工作要体现新定位,一是以公益性超越局部利益为宣传视角,二是整合性提升宣传效益,三是以民众立场实现"面向人人"的宣传目标。
As a type of education,vocational education is an important task for the development of current vocational education types to establish goals and highlight their characteristics.Doing a good job of publicity will play a key role in the recognition and clarity of vocational education types.Under the background of type education construction,the publicity of vocational education should reflect the new positioning,one is to surpass the local interests of public welfare as the propaganda perspective,the second is to improve the single,short-term propaganda benefit in an integrated manner,the third is to achieve the propaganda goal of“facing everyone”from the public standpoint.
作者
叶萍
Ye Ping(Jiangsu Education Press Head Office,Nanjing 210013)
出处
《职业技术教育》
北大核心
2021年第15期41-45,共5页
Vocational and Technical Education
关键词
职教宣传
类型特色
公益性
整合性
民众立场
propaganda of vocational education
type characteristics
public welfare
integration
public standpoint
