摘要
我国职业篮球联赛正在形成和发展之中,篮球市场正在不断扩大,但是由于我国篮球运动水平不高,组织管理以及经营理念的差异,导致中国篮球发展缓慢、效率低下。通过研究美国职业篮球市场的发展轨迹,分析它的特征和运作过程及对比,提出我国职业篮球市场在变迁过程中存在的差距及发展对策。
Chinese professional basketball league is on the way of developing and the basketball market is constantly expanding. However, due to the low level of the sport in China and the differences in management and operating notions, Chinese basketball develops slowly and in low efficiency. Through a study of the development of American professional basketball and an analysis of its characteristics and its way of operation, this thesis points out the gap between Chinese and American professional basketball and puts forward some suggestions for the development of Chinese basketball.
出处
《少林与太极》
2011年第12期53-55,共3页
SHAOLIN AND TAI CHI
关键词
篮球
职业化
差异
basketball
professionalism
difference and gap
