摘要
随着互联网的快速发展,网络营销在给中国企业带来巨大商机的同时,也产生了许多负面影响。在介绍中国网络营销存在的问题之后,在国内外研究的理论基础上,提出了网络营销中应该关注的社会权利和网络营销中商业伦理的构建方案。
With the astonishing growth of the Internet, the great opportunity of Internet-marketing coupled with its negative effect has captured the attention of the marketing community of China.In this paper,based on the theory of computer ethics, we set up a framework which incorporates the environmental context, ethical perspectives and firm-specific considerations to help firms develop a strategy in Internet-marketing after listing the problems in that field.
出处
《科技进步与对策》
CSSCI
北大核心
2005年第3期107-109,共3页
Science & Technology Progress and Policy
基金
四川省科技厅软科学项目(04ZR025-032)
关键词
:网络营销
商业伦理
竞争优势
信息服务
Internet-marketing
business ethics
competitive advantage
information services
