As a kind of linguistic style and a special being of market economy system, advertising has to be accordant to audience's taste and the mass psychology. Thanks to the special application field, the feature of adve...As a kind of linguistic style and a special being of market economy system, advertising has to be accordant to audience's taste and the mass psychology. Thanks to the special application field, the feature of advertising variety has its own characteristic compared with other English varieties. This essay takes the"EOS-1Ds Mark Iliac"as an example and makes a thorough investigation on the English of advertising.展开更多
It is all shared by us that advertising has its cultural and social specialty as well as its own linguistic features.By means of advertising,society and the people can indeed obtain some useful information.To some deg...It is all shared by us that advertising has its cultural and social specialty as well as its own linguistic features.By means of advertising,society and the people can indeed obtain some useful information.To some degree,it is without doubt that language in advertising has a profound impact on the public and people as well as their behaviors.By using special means of expressions,sentences and structures technique,advertising can be given more persuasive and attractive influence.The most effective way that we can write some English advertising slogan in order to meet and satisfy foreigners’tastes and draw their attention to the particular Chinese products is to research the major features of English advertisements and seize the principles and strategies for their translation.展开更多
文摘As a kind of linguistic style and a special being of market economy system, advertising has to be accordant to audience's taste and the mass psychology. Thanks to the special application field, the feature of advertising variety has its own characteristic compared with other English varieties. This essay takes the"EOS-1Ds Mark Iliac"as an example and makes a thorough investigation on the English of advertising.
文摘It is all shared by us that advertising has its cultural and social specialty as well as its own linguistic features.By means of advertising,society and the people can indeed obtain some useful information.To some degree,it is without doubt that language in advertising has a profound impact on the public and people as well as their behaviors.By using special means of expressions,sentences and structures technique,advertising can be given more persuasive and attractive influence.The most effective way that we can write some English advertising slogan in order to meet and satisfy foreigners’tastes and draw their attention to the particular Chinese products is to research the major features of English advertisements and seize the principles and strategies for their translation.
