Based on the theoretical framework of Halliday’s interpersonal function,this thesis studies the contrast between Chinese and English cosmetic advertising texts.The author chooses thirty Chinese texts and thirty Engli...Based on the theoretical framework of Halliday’s interpersonal function,this thesis studies the contrast between Chinese and English cosmetic advertising texts.The author chooses thirty Chinese texts and thirty English texts from famous top magazines as the materials of this study.These samples will be discussed in four perspectives:mood,modality,tense and person systems.There are two main purposes of the study:1)to prove the operability and feasibility in cosmetic advertising texts of Chinese and English from the aspect of interpersonal function.2)to give useful suggestions for composing Chinese and English cosmetic advertisements in the future.展开更多
It is widely known that a finite verb phrase(fVP)of a clause in English consists of three components:tense,aspect and voice.While the two tenses,present and past,and the two voices,active and passive,are recognized an...It is widely known that a finite verb phrase(fVP)of a clause in English consists of three components:tense,aspect and voice.While the two tenses,present and past,and the two voices,active and passive,are recognized and generally agreed,the number and constituents of aspects may not be so simple and they are open to dispute.This paper proposes that a new aspect,the“modal”aspect,be included in addition to the commonly recognized ones,namely“simple”,“perfect”and“continuous”(also known as“progressive”).With the inclusion of the“modal”aspect,there are four single aspects:“simple”,“modal”,“perfect”and“continuous”.They can be combined to form multiple aspects according to the aforesaid sequence.The“modal”aspect is realized with a modal verb(any ofthe modal verbs will/would,shall/should,can/could,may/might,must,ought to,used to and the two semi-modals,“need”and“dare”in interrogative and negative structures).Whenever a modal verb is used,the verb phrase is in the modal aspect.The modal verb to be used is for the interlocutor to decide and falls beyond this discussion,which focuses on the structure of the fVP of the English language.The two tenses,eight aspects and two voices(active and passive)make up the 32 TAVs(an acronym formed with“Tense”,“Aspect”and“Voice”)of the English fVP.The“discovery”of the“modal”aspect and its incorporation in the aspect system of English might have a significant impact on the learning of English for non-native speakers as they would have a clearer and more precise concept about the“TAVs”of the English fVP.展开更多
文摘Based on the theoretical framework of Halliday’s interpersonal function,this thesis studies the contrast between Chinese and English cosmetic advertising texts.The author chooses thirty Chinese texts and thirty English texts from famous top magazines as the materials of this study.These samples will be discussed in four perspectives:mood,modality,tense and person systems.There are two main purposes of the study:1)to prove the operability and feasibility in cosmetic advertising texts of Chinese and English from the aspect of interpersonal function.2)to give useful suggestions for composing Chinese and English cosmetic advertisements in the future.
文摘It is widely known that a finite verb phrase(fVP)of a clause in English consists of three components:tense,aspect and voice.While the two tenses,present and past,and the two voices,active and passive,are recognized and generally agreed,the number and constituents of aspects may not be so simple and they are open to dispute.This paper proposes that a new aspect,the“modal”aspect,be included in addition to the commonly recognized ones,namely“simple”,“perfect”and“continuous”(also known as“progressive”).With the inclusion of the“modal”aspect,there are four single aspects:“simple”,“modal”,“perfect”and“continuous”.They can be combined to form multiple aspects according to the aforesaid sequence.The“modal”aspect is realized with a modal verb(any ofthe modal verbs will/would,shall/should,can/could,may/might,must,ought to,used to and the two semi-modals,“need”and“dare”in interrogative and negative structures).Whenever a modal verb is used,the verb phrase is in the modal aspect.The modal verb to be used is for the interlocutor to decide and falls beyond this discussion,which focuses on the structure of the fVP of the English language.The two tenses,eight aspects and two voices(active and passive)make up the 32 TAVs(an acronym formed with“Tense”,“Aspect”and“Voice”)of the English fVP.The“discovery”of the“modal”aspect and its incorporation in the aspect system of English might have a significant impact on the learning of English for non-native speakers as they would have a clearer and more precise concept about the“TAVs”of the English fVP.
