This paper explores the integration of persuasive technology into smoking cessation efforts through the development and evaluation of a mobile app, “No-Smoke.” Leveraging compelling features like social support, tra...This paper explores the integration of persuasive technology into smoking cessation efforts through the development and evaluation of a mobile app, “No-Smoke.” Leveraging compelling features like social support, tracking, planning, and motivation, the app aims to augment user engagement and support the process of quitting smoking. The efficacy of these features has been substantiated through both automated testing and user feedback, highlighting their potential to enhance awareness, motivation, and behavior modification. Despite notable successes, limitations, including a limited user base and uncertainties regarding long-term efficacy, have been acknowledged, stemming from the inherent complexities of smoking cessation. Nevertheless, based on user experiences and feedback, “No-Smoke” represents a promising advancement in the use of technology for public health interventions, particularly in the realm of smoking cessation. To address existing challenges, future research is recommended to encompass a comprehensive, long-term study involving a larger and more diverse user base. Additionally, further investigation should focus on personalization enhancements and the integration of machine learning algorithms to better understand and respond to user behavior.展开更多
Persuasive or argumentative writing,which focuses on the reader and seeks to change the reader’s mind,or to bring the reader’s point of view to the writer’s,is the most prominent and practical academic writing and ...Persuasive or argumentative writing,which focuses on the reader and seeks to change the reader’s mind,or to bring the reader’s point of view to the writer’s,is the most prominent and practical academic writing and is also the most complex and most challenging.To achieve the persuasive purpose,audience is a key element to consider.But unfortunately,many Chinese college students have no sense of audience at all.Besides,although some researchers have mentioned in their books or papers the important role the audience plays in persuasive writing,so far few writing books or papers have made a relatively comprehensive and systematic study and exploration of how to strengthen Chinese college students’audience awareness.So,this paper,which is intended to elaborate on it,first gives a definition to audience awareness,then analyzes the influence audience awareness exerts on persuasive writing,and finally proposes a few feasible and effective methods to strengthen Chinese college students’audience awareness.展开更多
The most important target of advertisement rhetoric is its aesthetic effect and persuasive force.In order to get this aim,the advertisement usually resorts to the rhetoric devices.This paper firstly gives an introduct...The most important target of advertisement rhetoric is its aesthetic effect and persuasive force.In order to get this aim,the advertisement usually resorts to the rhetoric devices.This paper firstly gives an introduction to the English advertisement,and then it supplies a detailed discussion of some principal rhetorical devices used in English advertisements,that is: parallelism,repetition,pun,irony,parody,figure of speech,creating speech,rhyming and contrast.By using these rhetorical devices and the carefully-chosen words and well-balanced sentences,the advertising words are colorful and have a powerful strength of persuasion.展开更多
Based on the Relevance Theory established by Sperber & Wilson, this paper sets out to look into the persuasive power in a chosen advertisement and at the same time tries to render plausible explanations of the con...Based on the Relevance Theory established by Sperber & Wilson, this paper sets out to look into the persuasive power in a chosen advertisement and at the same time tries to render plausible explanations of the contextual effects that are inferred by the audience in the communicative process.展开更多
Persuasive technology is the use of computers,devices or applications to change a person's attitudes or behavior.Persuasibility design within the system life-cycle is a nascent area of research which is different ...Persuasive technology is the use of computers,devices or applications to change a person's attitudes or behavior.Persuasibility design within the system life-cycle is a nascent area of research which is different from design in the traditional method.This paper focuses on the research of persuasibility design and its assessment in the system life-cycle.A life-cycle oriented systemic general theory is developed in this paper to evaluate persuasibility design.Persuasibility assessment is considered as a part of persuasibility design.Its procedure and method are explored and analyzed based on the system life-cycle in this paper.A possible research direction is to create more explicit and detailed persuasion design and assessment methods which can be used not only in personal computer persuasive application,but also many other electric devices that are designed for persuasion purposes.展开更多
The issue of this study continues the analysis of persuasive truth （the ＂truth＂ of beliefs）, a problem debated by us inseveral articles already published, especially in two of them： Doxastic Dialectics （1999） a...The issue of this study continues the analysis of persuasive truth （the ＂truth＂ of beliefs）, a problem debated by us inseveral articles already published, especially in two of them： Doxastic Dialectics （1999） and The Probable and theProblem （2010）. In this new ＂chapter,＂ our intention is to develop more details from the perspective of subjectivity,which has a grounding role in doxastic dialectics. Doxa＇s axiomatic mechanism tries to temper the subjectivedimension of persuasive truth, by submitting the doxastic proofs to the control of the oppositional principle（=antithetic ＂reasoning＂）. Doxastic thinking discovers dialectically its own ratio （=measure）, progressivelyincreasing the relevance of the listening capacity. In the text that follows, the concept of listening is used in a largerthan sensitive sense, being equivalent to condition of receptivity.展开更多
This paper explores the recent findings of some empirical research concerning Islamic State of Iraq and al-Sham＇s （ISIS＇） communication and tries to synthesize them under the theoretical frame of propaganda＇s con...This paper explores the recent findings of some empirical research concerning Islamic State of Iraq and al-Sham＇s （ISIS＇） communication and tries to synthesize them under the theoretical frame of propaganda＇s concept and practices. Many authors demonstrated how ISIS propaganda campaigns, in particular those deployed on cyberspace, proved to be effective in recruiting new members in both western and Muslim countries. However, while most of the researches focused on ISIS＇s communication contents and narratives, few works considered other methods and techniques used for actually delivering them. This is a regrettable missing point given the fact that communication＇s and neurosciences＇ studies demonstrate that not only what is communicated but also the techniques adopted bear important consequences on the receiver＇s perceptions and behavior. Therefore, this article analyzes in particular the findings of researches carried out by communication scholars, social psychologists, and neuro-cognitive scientists on ISIS＇ persuasive communication techniques and demonstrates their importance for security studies＇ analysis of ISIS＇ propaganda. It argues that ISIS＇ success in mobilizing people and make them prone to violent action relies on-among other factors-its knowledge and exploitation of sophisticated methods of perceptions＇ manipulation and behavior＇s influence. This, in turn, demonstrates ISIS＇ possession of state-like soft power capabilities effectively deployed in propaganda campaigns and therefore calls for a more complex understanding of its agency.展开更多
This paper examines how Sun Guoting employs interpersonal metadiscourse to realize the credible appeal in his treatise Shu Pu.The findings of the research indicate the credible appeal aided by this metadiscourse helps...This paper examines how Sun Guoting employs interpersonal metadiscourse to realize the credible appeal in his treatise Shu Pu.The findings of the research indicate the credible appeal aided by this metadiscourse helps illuminate the rhetorical success of Shu Pu.Certainty markers as well as attitude markers prevail,which contribute to the ethos of a determined,upright and passionate calligraphy critic,scholar and supervisor.Meanwhile,hedges,commentaries and attributors of interpersonal metadiscourse also carry credible meanings for Sun’s readers,though used less frequently.展开更多
文摘This paper explores the integration of persuasive technology into smoking cessation efforts through the development and evaluation of a mobile app, “No-Smoke.” Leveraging compelling features like social support, tracking, planning, and motivation, the app aims to augment user engagement and support the process of quitting smoking. The efficacy of these features has been substantiated through both automated testing and user feedback, highlighting their potential to enhance awareness, motivation, and behavior modification. Despite notable successes, limitations, including a limited user base and uncertainties regarding long-term efficacy, have been acknowledged, stemming from the inherent complexities of smoking cessation. Nevertheless, based on user experiences and feedback, “No-Smoke” represents a promising advancement in the use of technology for public health interventions, particularly in the realm of smoking cessation. To address existing challenges, future research is recommended to encompass a comprehensive, long-term study involving a larger and more diverse user base. Additionally, further investigation should focus on personalization enhancements and the integration of machine learning algorithms to better understand and respond to user behavior.
基金This paper is supported by Sichuan Foreign Language and Literature Research Center(Project No.:SCWYGJ22-18)it is also the research result of“English Writing”,one of the second batch of online and offline first-class undergraduate courses in Sichuan Province(2021).
文摘Persuasive or argumentative writing,which focuses on the reader and seeks to change the reader’s mind,or to bring the reader’s point of view to the writer’s,is the most prominent and practical academic writing and is also the most complex and most challenging.To achieve the persuasive purpose,audience is a key element to consider.But unfortunately,many Chinese college students have no sense of audience at all.Besides,although some researchers have mentioned in their books or papers the important role the audience plays in persuasive writing,so far few writing books or papers have made a relatively comprehensive and systematic study and exploration of how to strengthen Chinese college students’audience awareness.So,this paper,which is intended to elaborate on it,first gives a definition to audience awareness,then analyzes the influence audience awareness exerts on persuasive writing,and finally proposes a few feasible and effective methods to strengthen Chinese college students’audience awareness.
文摘The most important target of advertisement rhetoric is its aesthetic effect and persuasive force.In order to get this aim,the advertisement usually resorts to the rhetoric devices.This paper firstly gives an introduction to the English advertisement,and then it supplies a detailed discussion of some principal rhetorical devices used in English advertisements,that is: parallelism,repetition,pun,irony,parody,figure of speech,creating speech,rhyming and contrast.By using these rhetorical devices and the carefully-chosen words and well-balanced sentences,the advertising words are colorful and have a powerful strength of persuasion.
文摘Based on the Relevance Theory established by Sperber & Wilson, this paper sets out to look into the persuasive power in a chosen advertisement and at the same time tries to render plausible explanations of the contextual effects that are inferred by the audience in the communicative process.
文摘Persuasive technology is the use of computers,devices or applications to change a person's attitudes or behavior.Persuasibility design within the system life-cycle is a nascent area of research which is different from design in the traditional method.This paper focuses on the research of persuasibility design and its assessment in the system life-cycle.A life-cycle oriented systemic general theory is developed in this paper to evaluate persuasibility design.Persuasibility assessment is considered as a part of persuasibility design.Its procedure and method are explored and analyzed based on the system life-cycle in this paper.A possible research direction is to create more explicit and detailed persuasion design and assessment methods which can be used not only in personal computer persuasive application,but also many other electric devices that are designed for persuasion purposes.
文摘The issue of this study continues the analysis of persuasive truth （the ＂truth＂ of beliefs）, a problem debated by us inseveral articles already published, especially in two of them： Doxastic Dialectics （1999） and The Probable and theProblem （2010）. In this new ＂chapter,＂ our intention is to develop more details from the perspective of subjectivity,which has a grounding role in doxastic dialectics. Doxa＇s axiomatic mechanism tries to temper the subjectivedimension of persuasive truth, by submitting the doxastic proofs to the control of the oppositional principle（=antithetic ＂reasoning＂）. Doxastic thinking discovers dialectically its own ratio （=measure）, progressivelyincreasing the relevance of the listening capacity. In the text that follows, the concept of listening is used in a largerthan sensitive sense, being equivalent to condition of receptivity.
文摘This paper explores the recent findings of some empirical research concerning Islamic State of Iraq and al-Sham＇s （ISIS＇） communication and tries to synthesize them under the theoretical frame of propaganda＇s concept and practices. Many authors demonstrated how ISIS propaganda campaigns, in particular those deployed on cyberspace, proved to be effective in recruiting new members in both western and Muslim countries. However, while most of the researches focused on ISIS＇s communication contents and narratives, few works considered other methods and techniques used for actually delivering them. This is a regrettable missing point given the fact that communication＇s and neurosciences＇ studies demonstrate that not only what is communicated but also the techniques adopted bear important consequences on the receiver＇s perceptions and behavior. Therefore, this article analyzes in particular the findings of researches carried out by communication scholars, social psychologists, and neuro-cognitive scientists on ISIS＇ persuasive communication techniques and demonstrates their importance for security studies＇ analysis of ISIS＇ propaganda. It argues that ISIS＇ success in mobilizing people and make them prone to violent action relies on-among other factors-its knowledge and exploitation of sophisticated methods of perceptions＇ manipulation and behavior＇s influence. This, in turn, demonstrates ISIS＇ possession of state-like soft power capabilities effectively deployed in propaganda campaigns and therefore calls for a more complex understanding of its agency.
文摘This paper examines how Sun Guoting employs interpersonal metadiscourse to realize the credible appeal in his treatise Shu Pu.The findings of the research indicate the credible appeal aided by this metadiscourse helps illuminate the rhetorical success of Shu Pu.Certainty markers as well as attitude markers prevail,which contribute to the ethos of a determined,upright and passionate calligraphy critic,scholar and supervisor.Meanwhile,hedges,commentaries and attributors of interpersonal metadiscourse also carry credible meanings for Sun’s readers,though used less frequently.
