Based on the theory of Forceville’s multi-modal metaphor,this paper adopts qualitative and quantitative research methods to analyze 60 social safety ads both in China and America,trying to demonstrate the similaritie...Based on the theory of Forceville’s multi-modal metaphor,this paper adopts qualitative and quantitative research methods to analyze 60 social safety ads both in China and America,trying to demonstrate the similarities and differences between the chosen social safety ads in using multi-modal metaphor and discussing the factors that caused these differences.展开更多
文摘Based on the theory of Forceville’s multi-modal metaphor,this paper adopts qualitative and quantitative research methods to analyze 60 social safety ads both in China and America,trying to demonstrate the similarities and differences between the chosen social safety ads in using multi-modal metaphor and discussing the factors that caused these differences.
