Use of 16S-23S intergenic transcribed spacer (ITS) variability,as a relatively new method,is becoming an important supplement to the molecular methods based on 16S rRNA for which has a fairly constant size and is not ...Use of 16S-23S intergenic transcribed spacer (ITS) variability,as a relatively new method,is becoming an important supplement to the molecular methods based on 16S rRNA for which has a fairly constant size and is not divergent enough to give good separation in close relationships. This paper summarizes the structures and characteristics of ITS regions that are extremely variable in copy number,length and sequence per genome. The ITS region can be amplified easily taking advantage of conserved nucleotide stretches at the 5’ of the 16S and 3’ of the 23S gene,and the amplicon can contain different amounts of the 16S rDNA by choosing primers at different conserved areas within this gene. These primers are listed and discussed for perfecting the methodology of ITS. Furthermore,some recent progresses on the taxonomy,identification and community analysis of bacteria by means of ITS in epidemiology,ecology and artificial environment are reviewed,as well,the virtues and limitations of that method are discussed. Fig 2,Tab 1,Ref展开更多
Despite a plethora of studies on how corporate social responsibility(CSR)generates favorable consumer outcomes,the existing literature provides limited insights about how CSR may affect inter-consumer connection and b...Despite a plethora of studies on how corporate social responsibility(CSR)generates favorable consumer outcomes,the existing literature provides limited insights about how CSR may affect inter-consumer connection and brand community engagement.Enhancing consumer engagement in the brand community is one of the key marketing objectives for strengthening the brand-consumer relationship.This study aims to explore the role of corporate social responsibility in enhancing brand community engagement and examines the dual mediating role of brand identification and community identification.Quantitative research was conducted and an adapted questionnaire was used.Survey data were collected from 405 Chinese consumers,and structural equational modeling was used to test the hypothesis.Results demonstrated that CSR motivates consumers to engage with the brand community.Further,brand identification and community identification perform the role of partial mediators.展开更多
文摘Use of 16S-23S intergenic transcribed spacer (ITS) variability,as a relatively new method,is becoming an important supplement to the molecular methods based on 16S rRNA for which has a fairly constant size and is not divergent enough to give good separation in close relationships. This paper summarizes the structures and characteristics of ITS regions that are extremely variable in copy number,length and sequence per genome. The ITS region can be amplified easily taking advantage of conserved nucleotide stretches at the 5’ of the 16S and 3’ of the 23S gene,and the amplicon can contain different amounts of the 16S rDNA by choosing primers at different conserved areas within this gene. These primers are listed and discussed for perfecting the methodology of ITS. Furthermore,some recent progresses on the taxonomy,identification and community analysis of bacteria by means of ITS in epidemiology,ecology and artificial environment are reviewed,as well,the virtues and limitations of that method are discussed. Fig 2,Tab 1,Ref
文摘Despite a plethora of studies on how corporate social responsibility(CSR)generates favorable consumer outcomes,the existing literature provides limited insights about how CSR may affect inter-consumer connection and brand community engagement.Enhancing consumer engagement in the brand community is one of the key marketing objectives for strengthening the brand-consumer relationship.This study aims to explore the role of corporate social responsibility in enhancing brand community engagement and examines the dual mediating role of brand identification and community identification.Quantitative research was conducted and an adapted questionnaire was used.Survey data were collected from 405 Chinese consumers,and structural equational modeling was used to test the hypothesis.Results demonstrated that CSR motivates consumers to engage with the brand community.Further,brand identification and community identification perform the role of partial mediators.
