After the 1990’s, the multi-channel structure of sales has still existed although the market mechanism is playing a main role in Chinese auto marketing circulation. Now, the channels of automobile marketing in China ...After the 1990’s, the multi-channel structure of sales has still existed although the market mechanism is playing a main role in Chinese auto marketing circulation. Now, the channels of automobile marketing in China are as follows: 1. Manufacturer-established marketing展开更多
In 1998, China encountered difficulties in economy which had seldom occurred since the reform and open-ing-up. The national economy increased by 7.8% in GDP, a decline of 1% over 1997. Under such a eco-nomical circums...In 1998, China encountered difficulties in economy which had seldom occurred since the reform and open-ing-up. The national economy increased by 7.8% in GDP, a decline of 1% over 1997. Under such a eco-nomical circumstance, China auto industry witnessed characteristics differing from those of previous years which are described as below: 1. Production and sales growth from moderate展开更多
文摘After the 1990’s, the multi-channel structure of sales has still existed although the market mechanism is playing a main role in Chinese auto marketing circulation. Now, the channels of automobile marketing in China are as follows: 1. Manufacturer-established marketing
文摘In 1998, China encountered difficulties in economy which had seldom occurred since the reform and open-ing-up. The national economy increased by 7.8% in GDP, a decline of 1% over 1997. Under such a eco-nomical circumstance, China auto industry witnessed characteristics differing from those of previous years which are described as below: 1. Production and sales growth from moderate
