摘要
随着经济的快速发展,我国已经成为汽车生产和消费大国。而随着互联网技术发展,消费者购买行为已发生变化,汽车营销模式注入了互联网因子,互联网+为汽车产业升级转型提供了广阔的网络平台。通过对国内、国外的汽车营销模式现状分析,总结了我国汽车行业营销模式中存在的问题,并提出相应的解决方法,利用互联网对我国汽车营销模式进行优化和创新,为汽车行业升级转型提供有效建议。
With the rapid development of economy, China has become a large country of automobile production and purchasing. With the development of Internet technology, the consumer purchase behavior has ehanged, the automobile marketing mode factor is put into Internet, Internet ＋ for the automotive industry transform and upgrade has provided a broad platform. This paper summarizes the problems existing in Chinese marketing mode by analyzing the current status of domestic and foreign automobile marketing mode, and proposes the countermeasures, Internet can optimize our country automobile marketing mode, provide suggestions for the automotive industry transform and upgrade.
出处
《汽车工程师》
2017年第5期13-14,共2页
Automotive Engineer
关键词
互联网+
汽车行业
营销模式
优化创新
升级转型
Internet ＋
Auto industry
Marketing mode
Optimization and innovation
Upgrade and transformation
