＂Experience＂ is so central to Dewey＇s philosophy that one mu^t, first of all, understand what he means by the term. Diverging from the traditional conception of experience, Dewey＇s understanding involves two dimen...＂Experience＂ is so central to Dewey＇s philosophy that one mu^t, first of all, understand what he means by the term. Diverging from the traditional conception of experience, Dewey＇s understanding involves two dimensions, namely, naturalism and historicism; in this, it can be seen as the unification of Darwinism and Hegelianism. Without attending to its dimension of naturalism, one would ignore experience＇s basic character, namely that of receptivity, while without attending to the aspect of historicism, one would ignore experience＇s dimension of meaning, its character of spontaneity. Dewey＇s notion of experience is unique. Its true value can be seen more clearly in comparison with the conceptions of experience advanced by Quine and McDowell.展开更多
This paper explores how consumers’ para-social interaction(PSI) bridges source credibility and consumer brand-related responses when they are exposed to advertising images with celebrity symbols. Two studies were con...This paper explores how consumers’ para-social interaction(PSI) bridges source credibility and consumer brand-related responses when they are exposed to advertising images with celebrity symbols. Two studies were conducted by collecting data through online surveys. The results, based on a structural equation modelling analysis, show that both perceived attractiveness and expertise of celebrities could affect the strength of consumer-celebrity PSI, which in turn allow the consumer to establish a personal connection with the endorsed brand and result in positive brand-related responses. Additionally, when a celebrity possess only one kind of advantage, whether it is perceived physical appearance or perceived expertise in specific field, the audience’s willingness to interact with the celebrity would increase as the celebrity’s perceived expertise increases. But when a celebrity is outstanding in both perceived physical appearance and perceived expertise, the intensity of the audience’s willingness to interact with the celebrity is more susceptible to the change of the perceived appearance of the celebrity. The research proves the indispensable role of the consumer-celebrity PSI for transferring the symbolic meaning of the celebrity endorser to the meaning of the consumer self, inspiring the consumercelebrity relationship perspective in endorsement advertising research. In addition, the research supplies the source credibility models and brand attitude models.展开更多
The present study examines affective meaning of pronouns （in Russian） represented by the semantic differential. Of direct relevance to the present study is the theory of affective meaning propounded by Osgood. Two h...The present study examines affective meaning of pronouns （in Russian） represented by the semantic differential. Of direct relevance to the present study is the theory of affective meaning propounded by Osgood. Two hypotheses were tested. According to a ＂magnitude＂ hypothesis, affective dimensions （each of evaluation, potency, and activity taken separately） differ in their magnitude across pronouns I, My, Me, and They. A ＂structural＂ hypothesis stated that the affective dimensions yield latent factors across （the generality） and within （the concept-scale interaction） the pronoun concepts. Repeated-measures analysis of variance （1-way ANOVA） and confirmatory factor analysis were employed to process data. It was found that each of the evaluation and potency measures yield a significant magnitude change across the pronouns, but there was indicated no significant change across the pronouns with respect to the activity dimension. Therewith, the pronoun My gained a salient value and the pronoun They the smallest value. Using confirmatory factor analysis five models were tested. Among them one model was good fit to the data. It engaged a four-factor solution resulted in that four pronouns are latent affective distinct but related factors and the evaluation, potency, and activity are their indicators.展开更多
文摘＂Experience＂ is so central to Dewey＇s philosophy that one mu^t, first of all, understand what he means by the term. Diverging from the traditional conception of experience, Dewey＇s understanding involves two dimensions, namely, naturalism and historicism; in this, it can be seen as the unification of Darwinism and Hegelianism. Without attending to its dimension of naturalism, one would ignore experience＇s basic character, namely that of receptivity, while without attending to the aspect of historicism, one would ignore experience＇s dimension of meaning, its character of spontaneity. Dewey＇s notion of experience is unique. Its true value can be seen more clearly in comparison with the conceptions of experience advanced by Quine and McDowell.
文摘This paper explores how consumers’ para-social interaction(PSI) bridges source credibility and consumer brand-related responses when they are exposed to advertising images with celebrity symbols. Two studies were conducted by collecting data through online surveys. The results, based on a structural equation modelling analysis, show that both perceived attractiveness and expertise of celebrities could affect the strength of consumer-celebrity PSI, which in turn allow the consumer to establish a personal connection with the endorsed brand and result in positive brand-related responses. Additionally, when a celebrity possess only one kind of advantage, whether it is perceived physical appearance or perceived expertise in specific field, the audience’s willingness to interact with the celebrity would increase as the celebrity’s perceived expertise increases. But when a celebrity is outstanding in both perceived physical appearance and perceived expertise, the intensity of the audience’s willingness to interact with the celebrity is more susceptible to the change of the perceived appearance of the celebrity. The research proves the indispensable role of the consumer-celebrity PSI for transferring the symbolic meaning of the celebrity endorser to the meaning of the consumer self, inspiring the consumercelebrity relationship perspective in endorsement advertising research. In addition, the research supplies the source credibility models and brand attitude models.
文摘The present study examines affective meaning of pronouns （in Russian） represented by the semantic differential. Of direct relevance to the present study is the theory of affective meaning propounded by Osgood. Two hypotheses were tested. According to a ＂magnitude＂ hypothesis, affective dimensions （each of evaluation, potency, and activity taken separately） differ in their magnitude across pronouns I, My, Me, and They. A ＂structural＂ hypothesis stated that the affective dimensions yield latent factors across （the generality） and within （the concept-scale interaction） the pronoun concepts. Repeated-measures analysis of variance （1-way ANOVA） and confirmatory factor analysis were employed to process data. It was found that each of the evaluation and potency measures yield a significant magnitude change across the pronouns, but there was indicated no significant change across the pronouns with respect to the activity dimension. Therewith, the pronoun My gained a salient value and the pronoun They the smallest value. Using confirmatory factor analysis five models were tested. Among them one model was good fit to the data. It engaged a four-factor solution resulted in that four pronouns are latent affective distinct but related factors and the evaluation, potency, and activity are their indicators.
