Switzerland is one of the most desirable European destinations for Chinese tourists;therefore, a better understanding of Chinese tourists is essential for successful business practices. In China, the largest and leadi...Switzerland is one of the most desirable European destinations for Chinese tourists;therefore, a better understanding of Chinese tourists is essential for successful business practices. In China, the largest and leading social media platform—Sina Weibo, a hybrid of Twitter and Facebook—has more than 600 million users. Weibo’s great market penetration suggests that tourism operators and markets need to understand how to build effective and sustainable communications on Chinese social media platforms. In order to offer a better decision support platform to tourism destination managers as well as Chinese tourists, we proposed a framework using linked data on Sina Weibo. Linked Data is a term referring to using the Internet to connect related data. We will show how it can be used and how ontology can be designed to include the users’ context (e.g., GPS locations). Our framework will provide a good theoretical foundation for further understand Chinese tourists’ expectation, experiences, behaviors and new trends in Switzerland.展开更多
In recent years,with the rapid growth of Chinese tourism,more and more foreigners come to China to travel.The translation of Chinese tourist guide has become an effective way to publicize China and promote the develop...In recent years,with the rapid growth of Chinese tourism,more and more foreigners come to China to travel.The translation of Chinese tourist guide has become an effective way to publicize China and promote the development of Chinese tourism.The thesis mainly analyzes the application of the functional equivalence in the translation of Chinese tourist guide from the reader’s reception and response,and suggests some different translation techniques such as conversion,recasting,analogy and creative translation to make the translation of Chinese tourist guide better accepted by the target language readers.展开更多
文摘Switzerland is one of the most desirable European destinations for Chinese tourists;therefore, a better understanding of Chinese tourists is essential for successful business practices. In China, the largest and leading social media platform—Sina Weibo, a hybrid of Twitter and Facebook—has more than 600 million users. Weibo’s great market penetration suggests that tourism operators and markets need to understand how to build effective and sustainable communications on Chinese social media platforms. In order to offer a better decision support platform to tourism destination managers as well as Chinese tourists, we proposed a framework using linked data on Sina Weibo. Linked Data is a term referring to using the Internet to connect related data. We will show how it can be used and how ontology can be designed to include the users’ context (e.g., GPS locations). Our framework will provide a good theoretical foundation for further understand Chinese tourists’ expectation, experiences, behaviors and new trends in Switzerland.
文摘In recent years,with the rapid growth of Chinese tourism,more and more foreigners come to China to travel.The translation of Chinese tourist guide has become an effective way to publicize China and promote the development of Chinese tourism.The thesis mainly analyzes the application of the functional equivalence in the translation of Chinese tourist guide from the reader’s reception and response,and suggests some different translation techniques such as conversion,recasting,analogy and creative translation to make the translation of Chinese tourist guide better accepted by the target language readers.
