视觉修辞是一个新兴的学术领域,起源于20世纪60年代,强调以视觉文本为修辞对象的修辞实践与方法。"新修辞学""视觉传播"和"机构转型"分别回应了视觉修辞"出场"的理论突破问题、修辞议题问题和...视觉修辞是一个新兴的学术领域,起源于20世纪60年代,强调以视觉文本为修辞对象的修辞实践与方法。"新修辞学""视觉传播"和"机构转型"分别回应了视觉修辞"出场"的理论突破问题、修辞议题问题和机构实践问题。而罗兰·巴特的《图像的修辞》(Rhetoric of the Image)、鲁道夫·阿恩海姆的《视觉思维》(Visual Thinking)、约翰·伯格的《观看之道》(Ways of Seeing)成为视觉修辞起源的三大奠基性成果。视觉修辞的意义,对应于巴特所讲的图像符号的含蓄意指。而视觉意义生产的修辞"语言",存在于视觉符号深层的"修辞结构"(rhetorical structure)之中。展开更多
This study looks at the interaction between the process of intersemiosis and resemiosis in multimodality. The importance of both phases is widely acknowledged as part of the meaning making process but many practical s...This study looks at the interaction between the process of intersemiosis and resemiosis in multimodality. The importance of both phases is widely acknowledged as part of the meaning making process but many practical studies focus on the first rather than the second. In particular this study looks at two groups of images about gender relations in Saudi Arabia following the post-2017 reforms of the male guardianship laws. One group are mostly made up of photographs and the second group of cartoons and posters. One important finding is that the latter tend to be less ambiguous in their semiotic structure than the former. In particular, there are instances in the first group where a standard study of intersemiosis indicates low modality but the image may be seen as inherently plausible by many observers. This suggests that while resemiosis can be applied to a single image it may be more appropriate as a tool when applied to an overall news article or set of images. In the same way that not all individual semiotic modes are complementary in how they build meaning, then it is possible for different images to be supportive, contradictory or unclear when studied in isolation.展开更多
文摘视觉修辞是一个新兴的学术领域,起源于20世纪60年代,强调以视觉文本为修辞对象的修辞实践与方法。"新修辞学""视觉传播"和"机构转型"分别回应了视觉修辞"出场"的理论突破问题、修辞议题问题和机构实践问题。而罗兰·巴特的《图像的修辞》(Rhetoric of the Image)、鲁道夫·阿恩海姆的《视觉思维》(Visual Thinking)、约翰·伯格的《观看之道》(Ways of Seeing)成为视觉修辞起源的三大奠基性成果。视觉修辞的意义,对应于巴特所讲的图像符号的含蓄意指。而视觉意义生产的修辞"语言",存在于视觉符号深层的"修辞结构"(rhetorical structure)之中。
文摘This study looks at the interaction between the process of intersemiosis and resemiosis in multimodality. The importance of both phases is widely acknowledged as part of the meaning making process but many practical studies focus on the first rather than the second. In particular this study looks at two groups of images about gender relations in Saudi Arabia following the post-2017 reforms of the male guardianship laws. One group are mostly made up of photographs and the second group of cartoons and posters. One important finding is that the latter tend to be less ambiguous in their semiotic structure than the former. In particular, there are instances in the first group where a standard study of intersemiosis indicates low modality but the image may be seen as inherently plausible by many observers. This suggests that while resemiosis can be applied to a single image it may be more appropriate as a tool when applied to an overall news article or set of images. In the same way that not all individual semiotic modes are complementary in how they build meaning, then it is possible for different images to be supportive, contradictory or unclear when studied in isolation.
