摘要
为了解决工业设计中产品造型设计的品牌特征问题,结合工业设计中创新问题求解理论,提出基于品牌特征的产品造型设计实现途径,探讨企业产品品牌特征与造型设计特征的关联性。以工业减速机为研究对象开展产品造型设计研究,根据产品品牌特征和设计理念定位产品造型特征,开发具有品牌特征的产品造型,实现了品牌特征下产品造型特征的创新设计,并进一步提升减速机产品的品牌形象,提高减速机产品的附加值和企业竞争力。验证了基于品牌特征的产品造型设计方法。
In order to solve the problem of brand characteristic of product design in industrial design,combining with innovative industrial design problem solving theory,this paper puts forward the realization way of product design based on features of the brand,and discusses the correlation between corporate brand features and modeling design features.Taking industrial reducer as the research object and according to the features of brand features for positioning the product design study,this paper develops product modeling with the brand features,which achieves design innovation of product modeling in the field of brand features,and further enhances the brand image of reducer products and promotes value-added and enterprise competitiveness.For good measure,it verifies the design method of product modeling based on brand features.
出处
《中原工学院学报》
CAS
2016年第6期-,共4页
Journal of Zhongyuan University of Technology
基金
河南省高等学校重点科研项目(16A410006)
郑州市科技计划项目(20150481)
关键词
减速机
品牌特征
产品造型
设计方法
reducer
brand characteristic
product modeling
method of design
