摘要
在当前体验经济和数字经济盛行的时代,数字化已经成为我们的生活常态,从传统消费形式转变的数字消费模式给老年人带来了严重的数字鸿沟问题。在数字鸿沟的视角下,结合UTAUT2理论模型,通过分析老年人数字消费现状、心理与生理需求,引入“感知风险”和“感知转换成本”两个潜在变量,重新构建了老年人数字消费技术接受模型。运用SPSS和结构方程模型PLS的方法,对样本进行了统计分析和实证研究。验证了可能会影响老年人数字消费技术接受的几个潜在因素,并结合情感化三层次总结了老年人在数字消费领域内缩小数字鸿沟的设计策略。旨在帮助老年人更好地接受和使用数字消费技术,缓解老年人数字技术使用的消极情绪,促进老年人积极养老,增强老年人的自我价值感和社会认同感。
In the current era of experience and digital economy, digitization has become a norm in our lives. The transition from traditional forms of consumption to digital consumption has brought serious digital divide issues for the elderly. From the perspective of the digital divide, combined with the UTAUT2 theoretical model, this study analyzed the current situation, psychological and physiological needs of elderly digital consumers, and introduced two potential variables of “perceived risk” and “perceived conversion cost” to reconstruct the technology acceptance model of elderly digital consumption. The sample was statistically analyzed and empirically researched using SPSS and the structural equation model PLS. Several potential factors that may affect the elderly acceptance of digital consumption technology were verified, and design strategies were summarized at three levels of emotion to narrow the digital divide in the field of digi-tal consumption for the elderly. This study aims to help the elderly better accept and use digital consumption technology, alleviate negative emotions associated with digital technology use, promote active aging, and enhance their self-worth and social identity.
